This morning I received a typical message from Amazon. This one was promoting a new book by Andy Andrews. It wasn’t the book or Andy that caught my attention; rather this phrase: “Andy Andrews is first and foremost a Noticer.” It set my mind to thinking about all the emphasis we in early childhood education place on observation, but I’ve never heard anyone speak about being a “noticer.” We are very skilled noticers who have trained ourselves to act when we notice something. We turn noticing into observing and observing into learning and seeking understanding. Noticing by itself is only the beginning. The words we choose to define ourselves and our work make a difference in setting up frameworks for thinking.