MarketMate CD - Revised

MarketMate is a collection of essential child care marketing tools designed to help you maximize inquiry conversions and market your center's image to key target audiences. This updated edition includes downloadable forms on one CD that make it easy for you to apply these systems to your early care and education business. Included are...

• Enrollment inquiry prospect profile
• Marketing action plan
• Conversion chart for inquiries to tours to enrollments
• Inquiry source tracking log
• Twelve-month community marketing calendar…and much more!

By using the industry-specific marketing and sales tools in MarketMate, you will have systems necessary to support your efforts to generate inquiries, maximize enrollment conversions, and increase capacity utilization in your early care and education program.

Table of Contents

• Recipe for Child Care Marketing Success
• Marketing Concepts & Definitions
• Guide to Developing Effective Marketing Activities
• Marketing Action Plan
• Sample Marketing Action Plan
• Sample Community Marketing Calendar
• Prospect Profile
• Sample Prospect Profile
• Inquiry Source Tracker
• Telephone Listening Tips
• Conversion Tracking Chart/ Inquiry Source Summary
• Tips for Driving Prospects to Your Website

About the Author, Julie Wassom

As the original developer of premiere enrollment building sales and marketing training programs for the early care and education industry, Julie Wassom is a professional speaker, trainer, and consultant who travels the world working with early childhood professionals on how to successfully market their services and secure and retain enrollment